What actually changes between a permanent and a temporary redirect?
With a permanent redirect, browsers and search engines remember the destination and may skip the short link next time; with a temporary one, every click passes through it. tlnk.kr uses a temporary redirect, so destination changes apply at once, every click is counted and safety blocks take effect immediately.
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What happens with a permanent redirect?
Search engines treat the destination as the real address and move the ranking signals over to it. That suits a site move, where the old address will never be used again.
Browsers often remember a permanent move too, so someone who has visited once may be sent straight to the stored destination the next time, without asking the server. A later change of destination then never reaches that person, and that click is missing from the stats.
What changes with a temporary redirect?
Browsers and search engines do not store the destination, so every click, from anyone and any number of times, passes through the short link, and the server sends the visitor to the destination as it is at that moment. The short link stays its own address.
As a result, a new destination applies to every visitor from the very next click, and stats such as clicks per day and traffic sources are recorded without gaps. You can change the destination in the management screen described in reading short link click stats.
How does it affect the safety checks?
Because every click passes through the short link, tlnk.kr compares the destination with hacking, phishing and malware threat lists and its own block rules on every visit, and runs a full recheck of each destination every 3 hours. If a problem is found, or the target site stops responding, the link is blocked or paused from the next click.
The Coupang Partners banner that human visitors may see for about 2 seconds before moving on works the same way, while search and preview bots go straight to the destination with no banner.
Frequently asked questions
Is a temporary redirect bad for search visibility?
Short links are mostly clicked by people on social media and in messages, so the practical impact is small. If you want your content itself to appear in search results, share the original URL instead.
Does changing the destination reset the click stats?
No. Stats for the same short link keep accumulating after a destination change. Keep a note of which destination ran in which period so you can compare results later.
Can I switch one link to a permanent redirect?
No. Destination changes, click stats and safety blocks all rely on every click passing through the short link, so tlnk.kr uses a temporary redirect for every link.