How do I add UTM parameters to a link?
UTM parameters are tags added to the end of a destination URL so analytics tools can identify which channel and campaign a visitor came from, and with tlnk.kr you must add them to the original URL yourself before shortening it.
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What is a UTM parameter?
A UTM parameter is a standardized query string appended to a URL, such as ?utm_source=instagram&utm_medium=bio&utm_campaign=fall, that lets tools like Google Analytics group visits by channel, medium and campaign.
The most common values are utm_source (e.g. instagram, youtube), utm_medium (e.g. bio, post, story), utm_campaign (e.g. fall-sale), and optionally utm_content or utm_term.
Does tlnk.kr add UTM tags automatically?
No. tlnk.kr stores and redirects to the destination address exactly as given; it does not add UTM tags on its own. If you want to track a campaign, add the UTM tags to the original URL yourself before you shorten it.
As described in tips for bio links, creating several links with different UTM values per platform makes it easy to compare channel performance later.
What should I watch out for when choosing UTM values?
Keep your naming consistent every time — for example always use utm_source=instagram and utm_medium=bio for a profile link, and utm_medium=story for a story link — so the stats stay easy to read later.
Avoid spaces, non-English characters or unusual symbols in the values, since they can break or lengthen the URL; lowercase letters and hyphens are the safest choice. Once the UTM tags are in place, shorten the full address on tlnk.kr and organize the resulting links per platform as in tips for bio links.
How do I add UTM parameters to a link?: step by step
- Decide your UTM valuesPick the channel (source), format (medium) and campaign (campaign) first, e.g. utm_source=instagram, utm_medium=bio for an Instagram bio link.
- Append them to the destination URLAdd a
?at the end of the original URL followed byutm_source=value&utm_medium=value&utm_campaign=value. If the URL already has a?, start with&instead. - Paste the full tagged URL into tlnk.krPaste the complete address, UTM tags included, into the tlnk.kr homepage box and create the short link.
- Test the new linkOpen the generated short link yourself and confirm the browser address bar still shows your UTM values once it lands on the destination.
- Check the channel in your analytics toolOpen the source/medium report in Google Analytics or a similar tool and confirm traffic is being recorded under your UTM values.
Frequently asked questions
Do I have to add UTM tags?
No, UTM tags are optional. But if you want to see exactly which post drove clicks, create a separate tagged link per channel or post.
Can UTM values use uppercase letters?
They will work, but analytics tools may treat "instagram" and "Instagram" as separate values, so sticking to lowercase is safer.
Can I make several links to the same page with only the UTM values different?
Yes. Different UTM values make the full URL different, so tlnk.kr treats each one as a separate short link with its own stats.
Can I add UTM tags to a link after it is already created?
If you are a member or have the link's management password, you can change its destination to a UTM-tagged URL from the management screen described in reading short link click stats.