How do I use a short link on Threads?

How is a Threads post link different from Instagram?

Unlike an Instagram caption, a link typed directly into Threads post text appears clickable right away. Still, pasting a long raw address eats into the character limit, so shortening it with tlnk.kr saves space.

If you also want to manage your profile link, see tips for managing your bio link.

What is the benefit of a different link per post?

Giving each post its own UTM-tagged tlnk.kr link lets you compare in the stats which post actually turned into clicks. You can use whichever post format performed well to plan your next piece of content.

Can I include a link in a reply thread too?

Yes, you can add a link not only to the original post but to a follow-up reply as well. A common pattern is a short original post with a tlnk.kr link and extra detail in a reply underneath.

Tagging the reply link with its own UTM value lets you tell clicks on the reply apart from clicks on the main post in your stats. Comparing click-through by position a few times gives you a useful reference for planning future posts. New accounts with few followers may do better placing the link in the main post text, where it is more visible than in a reply.

How do I use a short link on Threads?: step by step

1. Prepare a destination per postAdd utm_source=threads and a utm_content value that identifies the post to your destination URL.
2. Create the short link on tlnk.krPaste the prepared address into tlnk.kr to generate the short link.
3. Paste it into the post textPaste the generated link into the Threads composer; it will display as a clickable link automatically.
4. Confirm it after postingAfter publishing, tap the link yourself to confirm it lands correctly on the destination.
5. Compare stats across postsA few days later, compare the click stats for each post's link to see which topic or time of day drove the most clicks.