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Why shorten a link for X (Twitter)?

X limits how many characters fit in a post, so shortening a long link with tlnk.kr frees up more room for your message and keeps the post looking clean.

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Doesn't X already shorten links itself?

X displays any link added to a post in its own shortened format so every link counts the same toward the character limit, but that display address uses X's own domain, so the real destination is hidden until you click.

Shortening the link with tlnk.kr beforehand lets you show a branded subdomain instead, and gives you click stats of your own, separate from anything X reports.

Should the profile link and post links be different?

Keep a fixed profile link pointing to a general landing page, and create separate links for each post tied to a specific event or topic, so you can view each one's stats independently.

See reading short link click stats for how to check them.

What about replies and quote posts?

A link can also be added to a reply or a quote post, not just the original post. If your main post needs to stay short, put a brief teaser there and add the tlnk.kr link with more context in a reply underneath.

Tagging that reply link with its own UTM value lets you separate clicks on the reply from clicks on links elsewhere in the thread, which is useful when comparing which placement performs better over time.

Why shorten a link for X (Twitter)?: step by step

  1. Add UTM tags to the destinationAdd a value such as utm_source=twitter (or x) to your destination URL so it is distinguishable from other channels.
  2. Create the link on tlnk.krPaste the tagged address into tlnk.kr to generate the short link.
  3. Include it when composing your postPaste the generated link into your post text; the characters you save leave room for more of your message.
  4. Confirm after postingAfter publishing, tap the link yourself to confirm it redirects correctly.
  5. Check engagement in the statsCheck the link's stats page for clicks and referrers to see which wording or posting time performed best.

Frequently asked questions

Does shortening the link change how X counts characters?

X often counts every link as the same fixed length regardless of its real length, so shortening it with tlnk.kr may not reduce the character count X itself calculates. The address actually shown in the post does look cleaner, though.

How are reposts reflected in the stats?

If the same tlnk.kr link gets more exposure through reposts, the resulting clicks are added to that same link's stats. If you want to separate clicks by the reposting account, prepare a different link for each account in advance.

Can I make a profile link with tlnk.kr too?

Yes. You can register a tlnk.kr link in the website field of your profile, the same way described in how to create an Instagram bio link.

Do clicks from a direct message (DM) count in the stats?

Yes, a click counts toward that tlnk.kr link's stats no matter where the link was shared. Since a DM is a private conversation and does not get the same reach as a post, tagging DM links with their own UTM value keeps that traffic from blending with other channels.